UNICEF Goodwill Ambassador India Priyanka Chopra supports the #FairStart campaign



UNICEF Goodwill Ambassador Priyanka Chopra today addressed over 100 adolescents from top schools and over 80 media from Delhi and Haryana, highlighting the need to give a Fair Start to every child.

The Fair Start campaign was unveiled by UNICEF India recently in the backdrop of the global advocacy efforts on Equity for Children. It focusses on persisting inequities that large groups of children in India face, affecting their survival, growth and development. The #FairStart film gives an insight into the lives of thousands of children from various background, who are full of potential but less likely to grow up healthy and safe, less likely to attend school, less likely to learn, and more likely to be married as children.

UNICEF India works closely with the Government of India and many other partners to try to improve the situation of the most vulnerable and deprived children, ensuring that each child born in this vast and complex country gets the best start in life, thrives and develops to his or her full potential. Investing in children, particularly the most vulnerable, brings multiple benefits not only to children but also to their families, communities and economies.Speaking on this occasion, Mr. Louis Georges Arsenault, UNICEF Representative to India said, “We have a clear choice to make – to invest in progress of children being left-behind or if unaddressed, face consequences of a far more divided and unfair world by 2030. Changing mind-sets through awareness-raising is critical. Mobilising entire communities – in terms of political, caste and religious leaders to frontline workers, parents and children have shown positive results.  An integrated approach is needed to bring about change. This includes enforcement of legislation and protective mechanisms, ensure access to education for girls and generating opportunities for empowerment.”


Currently, 6.1 million children in India are out- of -school; around 10 million children are engaged in work in India; close to 3500 children die every day before reaching age 5; 42 per cent of tribal children in India are stunted in their growth and development; and almost half the population of India, about 564 million people still practice open defecation. Girls in India deserve an equal chance in life too, but on an average 2.22 million girls marry early every year in India, and 23% girls between 15-19 years of age experience physical or sexual violence.

“To make change happen, a mind-shift is required. When the most deprived children are not given a fair chance to realise their rights, they fall further behind. Each  one of us can make a difference in our own spheres of life, by creating awareness and ensuring that every child reaches their full potential.”

Ms Chopra has been associated with UNICEF for almost a decade. In 2010, she was appointed a UNICEF National Ambassador, tasked specifically with promoting child rights and adolescence. She has partnered with UNICEF to feature in videos and advertisements aimed at building awareness for child rights and the need to create healthy environments for children, filled with opportunities to blossom. She is kindly lending her voice to the strong cause of providing each child a fair start in life.



UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Directi to hire over 1000 people, plans to double strength in 2016

~ Expansion planned across 8 Indian cities and international markets ~

At a time when most Indian companies are following the conservative path when it comes to hiring and spends, Directi, a leading group of technology and web products companies, has announced hiring of over 1000 additional people by the end of 2016. Beginning the year with the strength of 1200 (after selling 4 businesses to Endurance group), the new hiring target looks to double the strength of the company.

Directi currently has seven businesses under its portfolio: Ringo, Flock, Zeta, Radix, Media.net, Skenzo and CodeChef with 5 Indian and 5 global offices. With major expansion plans across all its brands, Directi aims to further build the office strength in Mumbai, Bangalore and Delhi, and add new offices all across the country starting with Chennai, Hyderabad, Pune, Ahmedabad and Kolkata.


Bhavin Turakhia, Co-Founder and CEO of Directi, stated, “This is a huge milestone in history of Directi, as with this we are entering a new phase of accelerated growth and expansion. All our established businesses are already leading their categories and continue to grow in double digits YOY. When it comes to the strategic priorities of our new businesses: Zeta, Flock and Ringo, we are optimally investing to hire best resources from the industry. Adding more about the new businesses, he said, “All our businesses are unique and are created with a common objective of adding value to the users. With the investment of sufficient resources, we are working towards acquiring more user base and increasing our market presence.”


The new hires will be seated across Directi’s existing and new offices, with a majority of candidates placed in Mumbai and Bangalore; an addition of about 500 and 300 employees, respectively. Among the other cities, Delhi, Pune, Hyderabad and Chennai would recruit about 50 employees each; whereas Ahmedabad, Kolkata, around 35 each. Globally, a few of them would also join Directi’s offices in US and Dubai. The profiles of the candidates would be a mix of Software developers, B-school students, Graduates and Design students.

Ameya Ayachit, Head of Talent Acquisition, Directi, adds, “It’s an exciting phase for Directi since this is the first time since the inception of the company in 1998, that we are recruiting such large number of people. It’s a challenging task for us because at Directi, we only hire the best talent. And finding the right fit in such large numbers across the country in less than a year’s time is a lot of hard work for the entire team, including Bhavin, who personally spends 30-40% of his time on recruitment.’ He adds, “We started our hiring process early this year and have already hired around 400 people from the targeted 1000. Of the total, roughly 400 people will be hired through our campus recruitment drives and 600 through lateral hiring.”

 With the new hires joining by the end of the year, Zeta is aiming at a 130% increase in the headcount, Ringo and Flock each are aiming 60% increase and, Media.net and Skenzo (Directi’s advertising business) aim to grow at over 50%.

About Directi:

 Directi comprises of a group of technology and web products businesses owned, operated and invested in by Bhavin Turakhia and/or Divyank Turakhia. The Group boasts of multiple business units that are run independently by their respective management teams.

The Directi portfolio companies comprise of Ringo, Flock, Zeta, Radix, Media.net, Skenzo and CodeChef. Directi also comprised of BigRock, ResellerClub, LogicBoxes and WebHosting.info which were sold to the Endurance International Group in a $160 million transaction in 2014.

Across these businesses, Directi employs 1500+ people across 10 offices in Mumbai, Delhi, Bengaluru, Dubai, New York, Los Angeles, Ras Al Khaimah and Zurich. The company boasts of over 9 million customers, revenues of over $300 million and a group enterprise value of over $1.4 billion. Directi group has invested in multiple category leading global brands across business areas as diverse as web presence (domains, hosting, cloud-infrastructure), online advertising, communication & collaboration (voice and messaging) and payments (benefits and compensation).

Website: www.directi.com

Facebook: www.facebook.com/thedirectigroup

Twitter: www.twitter.com/DirectiCareers