Slum Children Introduced to the Concepts of “Safe Touch and Unsafe Touch”

Workshop conducted at Deepalaya VTC, Dwarka, where 43 children from underprivileged backgrounds were sensitized about the subject

Talking openly about subjects like sex, puberty, and reproductive changes are still considered to be a taboo in India. On the other hand, one child is being sexually abused every 15 minutes in our country, as per statistics from the National Crime Records Bureau.

Keeping the above in mind, Deepalaya, the largest operational NGO in Delhi-NCR, recently collaborated with Pratisandhi (a Delhi-based, youth driven initiative promoting dialogue and awareness about sexual health and education) to conduct a workshop on “safe and unsafe touch” at Deepalaya Vocational Training Centre, Kakrola, Dwarka Sector-15.

The workshop was specifically designed for children between the age group of 7 to 10 years. A total of 43 underprivileged children of this age group living in and around the slums of Bharat Vihar area attended the workshop. Ms. Anita Rana, Assistant Manger-Programme and a few other staff members of Deepalaya were also present

The main objective of the event was to sensitize the attendees on how to deal with unsafe and unwanted touch, and the measures to be taken in awkward or dangerous situations (if need be), so that the incidents of rape and sexual offences against children can be prevented. The workshop facilitators Ms. Niyati and Ms. Medha explained in detail about private parts in males and females, and further informed how to identify the different types of human touch. They made the students realize that every individual has his/her comfort zone and privacy which need to be respected.

The speakers also touched upon the importance of “consent” and what to do if one is being harassed or stalked publicly or in private. Towards the end, the children were encouraged to ask questions and clarify their doubts, followed by chocolate distribution for all the participants. The session proved to be very useful to the children who never previously had an exposure about these topics or issues.

About Deepalaya

Deepalaya is an ISO 9001:2008 certified non-government organization that believes in enabling self-reliance and is committed to working on issues affecting the urban and rural poor, with a special focus on women and children.

The NGO was started on July 16th 1979 by seven founding members, and for more than three decades, has been contributing to the crusade against illiteracy. Over the years, Deepalaya has established several projects in the areas of Education (Formal/Non-Formal/Remedial), Women Empowerment (reproductive health, SHG, Micro-finance), Institutional care, Community Health, Vocational Training, etc. These projects are operational in Delhi, Haryana, Uttar Pradesh, Uttarakhand, Telengana, and Maharashtra.

Website: www.deepalaya.org

Amway India launches the ‘Power of 5’ campaign to address childhood malnutrition in India

  • Globally, the ‘Power of 5’* has been benefiting over 1 lakh children in around 23 countries every year
  • In India, Amway aims to educate mothers to positively impact around 10,000 children below 5 years during the campaign’s pilot year
  • Amway has partnered with MAMTA Health Institute for Mother and Child to educate mothers and caregivers on the significance of nutrition during the most crucial first 5 years in children

  Amway India, the country’s largest FMCG direct selling company, today launched the ‘POWER OF 5’ campaign to address the rising problem of malnutrition among children in India. In line with Amway’s vision of helping people live better lives, the Power of 5 is a community-based campaign targeted at mothers and caregivers of children under the age of 5 years. The campaign aims to improve the nutritional knowledge and practices inclusive of complementary feeding, hygiene practices, growth monitoring and dietary diversity. The campaign further aims to identify and manage the malnourished children, and those with infections, by developing synergies among the service providers of associated departments (Integrated Child Development Scheme, Health and Sanitation) for improved services and timely referrals.

According to the World Health Organization (WHO), roughly 7 million children under the age of 5 die each year from preventable causes across the globe. Malnutrition is the underlying cause of 45% of these deaths according to the WHO. In India, malnutrition among children is a major concern too, belying nation’s increasing economic achievement. According to a recent report by the World Bank, approximately 8 million Indian children suffer from Severe Acute Malnutrition (very low weight to height ratio). According to the National Health Family Survey, 36% children in India below the age of 5 years are under-weight. The report further states that 38% are stunted, 21% are wasted, 7.5% are severely wasted, and 58% are anemic**.

Speaking about the launch of this program, Mr. Anshu Budhraja, CEO, Amway India, said, “At Amway India, we are committed to use our vast global experience in nutrition and wellness to contribute to the Government of India’s National Nutrition Mission to raise the nutrition levels in the country. From our experience, we understand that the foundation for a healthy development and overall well-being starts with optimal nutrition in the first 5 years of life. With the launch of the  Power of 5 campaign, our aim is to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift in mothers and communities at large. This program has been very successful globally – benefitting over a lakh children across more than 23 countries every year. We are pleased to launch this initiative in India and hope to make a positive impact in the lives of as many children and families as possible.”

The campaign aims to mobilize communities to encourage participation and to empower individuals by raising awareness of the services and entitlements among beneficiaries. Additionally, ASHA workers, ANM & Anganwadi workers will be sensitized to drive the behavior change among the parents and communities to establish synergies for timely inclusive service deliveries to the identified target beneficiaries. With MAMTA Health Institute for Mother and Child as its implementing partner, Amway will reach out to and benefit around 10,000 children directly through mothers and 30,000 individuals indirectly (parents, caregivers and community members) in West Delhi’s Kirari area in the first pilot year.

Commenting on the partnership with Amway, Dr. Sunil Mehra, Executive Director, MAMTA Health Institute for Mother and Child, said, “There are many underprivileged children residing in this area who face health problems that can otherwise be simply tackled by slight changes in their nutritional intake. The Power Of 5 campaign will have a monumental impact on the lives of these children as it seeks to bring about a fundamental change in their daily diet. We are really optimistic about the final outcome of this initiative.”

*2017 Global Impact Report

**Stunting: Low height for age; Wasted & Severely Wasted: Low weight for height; Underweight: Low weight for age.

About Amway India CSR initiatives

  • Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.
  • Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the ground water level in 7 villages in the Dindigul district located around the manufacturing plant. Amway supports a village health program targeted at 26 villages in the Dindigul district, to provide quality healthcare to the underprivileged. The treatment includes general health check-up, select pathological tests and medicines at zero cost to the beneficiaries. In a span of over 20 months over 240 free health camps have been organised benefitting more than 50,000 people from local communities.
  • Amway India set up a telemedicine center in the Dindigul district to ensure a consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The center aims at providing free medical treatment to over 7,000 patients in a year.
  • Last year Amway India launched a Community Health & Entrepreneurship Program in the rural areas of Uttar Pradesh and Bihar to offer livelihood training in Entrepreneurship skills and business fundamentals with the objective to promote self-employment among women and to create awareness on affordable health and hygiene practices.
  • Recently Amway India has launched the community-based nutrition education program to improve the nutritional status among children (below 5 years) in the select slum areas of West Delhi.  The program focuses on prevention, early detection and improved access to care in line with the National Nutrition Mission, Govt. of India.
  • As a key focus area, Amway has taken various initiatives to support the cause of visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’. Under this project, Amway currently supports more than 15 NGOs across the country.
  • Amway India has been conferred with the ‘CSR Leadership Summit & Award’ in the category of ‘Promoting Employment for Specially-abled’.
  • Amway India was also recently awarded with the ‘Best Corporate’ award in the ‘Specially-abled’ category at the prestigious National CSR Summit & Awards 2018 for its invaluable contribution towards the welfare of visually impaired by CSR Times.

Campaign for Responsible E-waste Disposal and Managemen

 Under the aegis of the Ministry of Electronics and Information Technology (MeitY) initiative, ‘Awareness on Environmental Hazards of Electronic Waste’, RLG has partnered with Manufacturers’ Association for Information Technology (MAIT) to drive the Clean to Green campaign in India. The campaign seeks to further MeitY’s objective of creating outreach and advocacy on responsible disposal of electronic waste.  The Clean to Greencampaign will encompass 30 cities across 26 states and 4 union territories including Delhi .

The primary focus of the Awareness Programme on Environmental Hazards of Electronic Waste is to create awareness among different stakeholders (including schools, colleges, RWAs, bulk consumers, dealers, refurbishers, informal sector and manufacturers) in order to reduce the adverse impact on environment and health due to improper disposal of e-waste. This programme under the Digital India and Swacch Bharat missions aims to enhance proper disposal and recycling of e-waste such that environmental and health hazards are mitigated.

Currently, India ranks fifth among the largest producers of e-waste around the globe (it produced 2 million tonnes of e-waste in 2016****), and just 1.5 percent of all e-waste generated in the country is recycled appropriately; This may be associated with lack of awareness about e-waste recycling, and the disjointed unorganised sector and its apathy towards waste collection and recycling*****. It is estimated that by the year 2020, India will be generating almost 52 lakh metric tons of e-waste. Presently, this figure is estimated at 18 lakh metric tons*. Further, around 76% of e-waste workers in India suffer from respiratory ailments**, and India’s e-waste continues to increase at 30% annually***. Safe and appropriate recycling of e-waste reduces air, soil and water pollution, and also ensures a move towards resource efficiency and circular economy.

Anwar Shirpurwala, CEO, MAIT, stated, “E-waste management in India is a highly unorganised sector. Through this programme, MAIT seeks to build awareness amongst various stakeholders by reaching out to 20 cities in 17 states and 3 union territories in the country, and also covering the 10 cities included in the initial phase of the programme to ensure sustainability. Being a leading, influential and dynamic organization working with government and non-government agencies across India, MAIT is committed to collect, process and disseminate information and knowledge pertaining to the development and betterment of the society and the nation”.

The Clean to Green campaign is a collaborative effort with the electronics industry and corporate bodies to ensure responsible disposal and recycling of e-waste.

Commenting on their participation in the programme, Ms. Radhika Kalia Managing Director, RLG Indiasaid, “Proper disposal and recycling of electronics is a national priority and the government has initiated a policy which showcases the seriousness of the issue. Joining the Clean to Green Campaign, we seek to create awareness and sensitise consumers on responsible disposal of electronics and safe practices for recycling. In alignment with the e-waste management rules, 2016, initiated by the Government of India, we are focussed on working towards the betterment of the environment and the wellbeing of the society as well as fulfilling the obligations within the rules for producers and manufacturers.I would also like to thank our Producers and Associates – Microsoft, Canon, Godrej, Havells, Lloyds, Intex, Brother, Voltas, Beko, Daiwa, Usha, Texla, Vision, JVC, Tes-Amm, Greenscape, CEAMA, and PHD Chambers – for their continued support in our endeavours”.