The campaign culminated with a week long activity where around 100 Dhaakads (NGO/Organizations) who have worked for the betterment of human life, were felicitated for their work during the current pandemic ~

National, 08th June 2020: BIG FM, one of the largest networks in the country, that has time and again raised the bar with its various purpose driven initiatives, recently culminated its highly recognized and appreciated initiative ‘Dilli Ke Dhaakad. Kehte Hain…Let’s Fight Corona Together’. The campaign, whose aim was to eliminate fear and spread positivity amongst people of Delhi NCR to fight the on-going pandemic, culminated with a week long activity felicitating around 100 Dhaakads for their exemplary work on air. These Dhaakads are NGOs, Organizations, Authorities, Healthcare workers and individuals from different walks of life who have kept humanity above all during the current covid-19 crisis. A digital meet and greet was also conducted to felicitate these relentless warriors, which had none other than respected dignitary Nobel Peace Laureate Sh. Kailash Satyarthi as a Chief Guest extending a host of encouraging words to all the Dhaakads present.

The online meet and greet saw the organizations, NGO’s, individuals and their teams in attendance for a session which was highly interactive and entertaining. Delhi RJs – RJ Khurafati Nitin, RJ Jassi, RJ Simran and RJ Yogi – who spearheaded the campaign lauded all the Dhaakads for their noble work in the society whilst expressing their gratitude. This was followed by an engaging conversation between RJ Jassi and Rohit Datta, the very first Covid-19 patient of Delhi who shared his experience of fighting COVID-19 with positive spirit. 

Keeping the energies high, the session featured performances by viral sensation Rajat Rao from Delhi Police and Rocknama band’s lead vocalist Shaheen Salmani which not only entertained all the Dhaakads but left them feeling more appreciated for their continuous efforts in society. In addition to this, E certificates of appreciation were sent for being a Dilli Ke Dhaakad to each individual/ organization/partner as a token of recognition of their commendable work. 

Nobel Peace Laureate Sh. Kailash Satyarthi shared, “I have to say we shouldn’t only have heartfelt gratitude towards our frontline workers but we must also laud the efforts of every individual who is contributing in the best possible manner in these testing times. The ‘supply chain of gratitude’ can help in creating a sustainable and peaceful society. I salute all these Dilli Ke Dhaakads who moved beyond their line of duty and served the society by coming together.”

Speaking on the culmination of the campaign, BIG FM Spokesperson said, “Through Dilli Ke Dhaakad campaign, our endeavour was to motivate the people of Delhi NCR region to deal with the on-going pandemic with a positive attitude. As one of the leading brands with a purpose, our listeners have always been our first and foremost priority. This campaign was curated with the intent to improve the conditions and welfare of our listeners. We are glad that so many people came together and offered a helping hand in the best possible manner. We can’t thank them enough for their unconditional support that has made this campaign successful. We hope to continue to do more such good work in the future and provide value to society.” 

The campaign felicitated outstanding work of organizations and individuals like Abhishek Singh (CEO, , Anto Alphose (DCP, Dwarka), Deepak Sahni (CEO, Healthians), Dev Pratap (Voice of Slums), Dr. Arjun Dang  (CEO, Dr. Dangs Lab), Kavita Ashok (Social & Environmental Activist), Kavita Krishnamurthy (Singer), Mathew Cherian (CEO, Helpage India), Rekha Sharma (NCW Chairperson), Dr. Chinna Dua (Saree Influencer), Manish Tripathi (Fashion Designer), Mr. Dhiraj Naubhar (Co- Founder & CEO, DROR), Advaita Kala (Screenwriter),Aryaman Sethi (Musician), Piyush Rohnakar (SDM, Delhi Cantt), Poonam Bagai (Founder, CanKids), Rakesh Senger (leads Delhi Chapter), Dev Pratap (Founder, Voice of Slums), Manpreet Singh (Founder, The Joy of Giving), Mr. Mathew Cherian (CEO, Helpage India) amongst other personalities.

Through this campaign, Big FM not only strived to address people who are in distress and connect them with the authorities, but also sought help from mental health experts who guided them in the right direction. Connecting with people from various walks of life, who are voluntarily coming forward to extend a helping hand, the campaign ended on a praise-worthy note.


  • Through its alliance with Zomato Feeding India & 100+ channel partners, TECNO is committed to reach out to 60,000+ people across 140 cities with ration kits till 3rd May

TECNO, the global premium smartphone brand takes necessary and relevant steps to support India’s fight against COVID-19. The brand has initiated multiple partnerships to provide meals to people of the low-income communities affected by the outbreak of coronavirus. Through its alliance with Zomato Feeding India and 100+ channel partners, TECNO will distribute ration kits to support more than 60,000 people across India.

Commenting on this noble initiative and unique on-ground collaborations with channel partners, Mr. Arijeet Talapatra, CEO, TRANSSION India said, “These are unprecedented and difficult times. Our Honourable Prime Minister, his leadership team, our doctors and health members work continuously to ensure our safety and well-being. The social distancing has been hard on everyone, and especially those who lack access to basic and essential provisions like food. We, at TECNO, are doing everything we can to support as many of them as possible; to ensure they have food on their plates and enough ration to sustain themselves and their loved ones.”

Through Zomato Feeding India’s ‘Feed the Daily Wager’ project, TECNO will distribute ration  kits to support 20,000 people from local communities in Delhi, Noida and Gurugram. Talking about the collaborative effort, Chandan Mendiratta, Head, Zomato Feeding India said, “These are trying times, and it’s absolutely necessary for us to lend a helping hand to take care of the worst hit strata of our population. Zomato Feeding India’s ‘Feed the Daily Wager’ initiative has been able to help 2.5 lakh households so far, and with support from Techno we are looking to enable another 20,000 in the National Capital Region. If you have not donated as yet or want to top up, go ahead and visit to make a difference.”

Parallelly, TECNO in a unique on-ground combined initiative with its 100+channel partners’ will see both parties contributing equally to supply ration and food to about 40000 needy people affected across 140 cities during the lockdown period.

To begin with, TECNO alongwith its channel partners will inject Rs 60 lakhs in these efforts. The idea is to have all parties contribute to create a sizable pool of funds that can be used to put together an adequate stock of necessary food items required for supply.

Earlier, the company has also collaborated with key government institutions in the National Capital Region like Yatharth Hospital &  Noida police to supply masks and thermometers to healthcare and administrative workers who are at the frontline, helping India combat the pandemic.

About TECNO Mobile

TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localized innovations across a product portfolio featuring smartphones, tablets, and feature phones. TECNO is a major global player with presence in around 60 emerging markets across the world. It is also the global Official Tablet and Handset Partner of Manchester City Football Club. For more information, please visit:






New Delhi, April 7, 2020: Continuing its bid to support the country’s fight against the Novel Coronavirus (COVID-19), India’s leading tyre manufacturer JK Tyre & Industries Ltd has implemented a series of public relief measures to ensure safety and health of citizens across plant locations in Mysore, Banmore, Kankroli, Chennai and Haridwar.

In its ongoing commitment to extend support for immediate on-ground response, the company is reaching out to over 10,000 daily wage earners and migrants with food supplies in every region.

JK Tyre has also organised medical health camps across 25 villages and conducted surveys in residential localities situated in the vicinity of its manufacturing facilities across India.

JK Tyre realises the need for creating mass awareness at the community level and has been organising drives to educate the commercial drivers, suppliers and other vendors about the precautionary measures against spread of COVID-19. To ensure safety of citizens in public places, masks and sanitizers are being distributed across all key locations.

The company has also set up a Corona Task-Force; that undertakes measures for supporting the needs, health and well-being of colleagues, partners, and their families. Initiatives like virtual training sessions and interactive webinars with medical experts are being organised to help them cope with the impact of COVID-19.

Dr. Raghupati Singhania, Chairman & Managing Director, JK Tyre & Industries, said, “We all are faced with an unprecedented challenge and the world has become as one community in its efforts towards arresting the spread of COVID-19. While we are ensuring the safety of our family and employees, there is a large section of society that remains deprived of basic facilities. We are humbled to play our part in the relief efforts aimed towards the marginalised communities.”

Additionally, the conglomerate, JK Organisation has made a contribution towards the Prime Minister’s Fund and is dedicatedly working towards addressing the immediate needs of communities and migrant labour, at several locations across the country.

Hygiene & Sanitation efforts: More than 20,000 hand sanitizers and masks were distributed covering even the residential colonies across all the locations.

Community-led initiatives: Communities in 150+ villages around the plant locations, across several states have been educated about precautions against COVID-19, by Public address systems, door-to-door visits, banners and posters at prominent locations. Fumigation has been done in nearby villages covering more than 25000 people.

Access to medical aid: 50+ Medical camps were set up in several villages to conduct first-level screening for COVID-19 symptoms among citizens and awareness drives were conducted for 5,000 truck drivers, suppliers/ vendors. Additionally, district health departments have been provided with ambulance, safety materials, masks, soaps and hand gloves. Isolation wards have been created near the plants and infrastructure support is being provided at primary health centers.

Support to Migrant workers: Distribution of food, medicines, sanitizers, drinking water and dry ration to 20000+ people at several locations across the country.

Food Supplies: Extending support to government officials, Police department and government hospital employees with packed food and drinking water with the help of NGO’s.

Care for employees, dealers & channel partners: Awareness sessions are being organised by Doctors from Pushpawati Singhania Hospital & Research Institute (PSRI Hospital), to educate them regarding their safety as well as of their families. Additionally, skill building webinars and online courses are being organised for the employees.

Amitabh Bachchan invites queries and questions from people regarding ‘SEE NOW’ vision campaign

‘SEE NOW’ vision campaign is close to concluding its second phase. The face of campaign, Shri Amitabh Bachchan invites queries and questions from the public regarding eye health and the campaign that he will be addressing on video to conclude the second phase of ‘SEE NOW’ campaign. Questions can be emailed at

The See Now campaign has been made possible through collaboration by organizations and corporate partners across the eye health sector, including The Fred Hollows Foundation, Essilors Social Impact Fund Vision for Life, Sight Savers, Sadguru Indian Vision Institute, Operation Eyesight Universal, Mission for Vision and Vision Spring – among other local hospital partners. During the phase 2 of See Now campaign, the implementation partners are setting up around 350 eye health centers in the form of general community camps as well as screening 50,000 school students through school screening camps.

Speaking on the initiative, The Fred Hollows Foundation’s Deputy CEO Nick Martin said he was encouraged by the response from the phase-1 pilot in Uttar Pradesh last year. “The campaign resulted in an increase in eye screenings across our partner eye camps and more people attended camps in Lucknow. With the support of our partners on the ground for this latest campaign, we can ensure more people are able to work, provide for their families and improve their quality of life.”

The campaign includes an interactive call center to allow people in those districts to find out where their nearest eye health services and camps are located. If none are located in the vicinity, it will register the location to request for an eye camp in the future. People in the campaign areas can put in a missed call to 18001 2122 0002 to find out where their nearest eye health services are located.

The second phase of SEE NOW campaign deployed creative content in more than 30 districts – Saharanpur, Bijnor, Amroha (JP Nagar), Sambhal, Rampur, Farrukhabad, Kannauj, Hardoi, Shajahanpur, Muzaffarnagar, Hamirpur, Mirzapur, Unnao, Fatehpur, Kasganj, Lakhimpur Kheri, Sitapur, Prayagraj, Kaushambi, Banda, Chitrakoot, Mahoba, Pratapgarh, Raebareli, Jalaun, Jhansi, Lucknow, Agra, Mathura, Kanpur Nagar, Kanpur Dehat, Auraiya, Etawah, Moradabad, Saharanpur, Kannauj, Hardoi, Shajahanpur, Muzaffarnagar – via door to door campaigning, LED truck, billobards, radio, print, social media, Whatsapp and SMS to provide information on eye health issues, local services and how to access them.

Mr Bachchan said “The single most important thing you can do for the future of your family, your community and your country, is to go and get your vision checked. Vision loss has an impact on your personal life, but it also impacts our economy. And the only way to ensure that you can see the future of your family and India is to get your vision checked.”

16 Days of Activism against Gender-Based Violence kicked off by Delhi and Haryana Police

Son Rise, the national award winning film screened for sensitization on gender violence

The annual 16 days of Activism against gender-based violence was flagged off today by the Haryana Police and the Delhi Police with the screening of the National Award winning film ‘Son Rise’ for more than 10,000 police officers at the Haryana Police Academy and the Delhi Police Training Center.

The 16 days of Activism against gender-based violence is an annual international campaign that started on November 25, the International Day for the Elimination of Violence against Women, and runs till December 10, Human Rights Day.

The multi award winning documentary ‘SON RISE’ by National Award winning filmmaker, Vibha Bakshi, was screened to all the Police officers to sensitize them on gender-based violence.

‘SON RISE’ is a powerful gender rights film set in Haryana, a strong Patriarchal society. In this unlikeliest place, the filmmaker finds ordinary men taking on the extraordinary fight to change the narrative on gender inequality and gender justice.

Shri Muhammad Akil, IPS, Commissioner of Police, Gurugram, Shri Shrikant Jadhav IPS Additional Director General of Police (ADGP)- Director Haryana Police Academy (HPA), Shri Sunil Garg IPS, Special Commissioner of Police (CP) – Training, Delhi Police and Smt. Suman Nalwa, Deputy Commissioner of Police (DCP) training and principal of Police Training School, addressed their respective officers before the screening of the film.

Nishtha Satyam, Deputy Country Representative, India, Bhutan, Maldives and Sri Lanka of UN Women said, “Nothing gets to the heart the way cinema does. SON RISE is ‘Magic’ since it brings out not only voices of discrimination but of courage, of sheer strength. I am so confident that Son Rise will lay the emergency exit for gender issues that our country faces. We, at UN Women are privileged and honored to partner with Vibha Bakshi on her film SON RISE.”

Commenting on this powerful kickoff, Vibha Bakshi, National Award Winning filmmaker and Honorary Doctorate said, “I would like to thank the leaders of the Police Force for kicking off  16 days of Activism with our film SON RISE. The Police is the most important and largest touch point for our society and this huge initiative to gender sensitize the Police on gender crimes will magnify the impact towards ending gender violence.”

Alibaba’s Philanthropy Arm Hosts 2nd Philanthropy Forum in India to Support Education

    Browser unit UCWeb to launch a responsible content ecosystem to narrow the digital divide

  Alibaba Group’s UCWeb, on behalf of its philanthropic arm Alibaba Foundation, hosted the second Philanthropy Forum in India today in a bid to drive universal education in the country. Initiatives announced in the forum include the establishment of “Internet plus Philanthropy Model” by UCWeb, Alibaba’s browser unit, which aims to create a responsible content ecosystem that helps narrow the digital divide, create jobs and alleviate poverty in India. UC Browser is the world’s No.1 third-party mobile browser with 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

The New Delhi forum, part of Alibaba Foundation’s 9.5 Philanthropy Conference 2019 held in Hangzhou, China today, focuses on education in India and how the internet can be leveraged to empower everyone by giving them equal opportunities for an education.

Hosted by Indian Actor and Author Tisca Chopra, the forum brought together many outstanding speakers from the global welfare, business and social domains including Ms Atishi Marlena, National Executive Advisor to Deputy CM, Govt of NCT of Delhi, Actor Richa Chadha and UNICEF Representative Lalita Sachdeva, amongst others.

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Addressing the conference, Mr Huaiyuan Yang, Vice President of UCWeb Global Business said, “In line with Jack Ma’s belief that ‘to earn respect, we have to do good for the world’, Alibaba is the world’s first Internet Company that integrates philanthropy into its core strategy. In accordance to this UC is initiating the concept of “Internet plus Philanthropy” – a transparent and effective model that will use the power of the Internet to mobilize all to participate in a good cause. We aim to construct a responsible content ecosystem using internet technologies to pass on information and knowledge and narrow the digital gap as part of our long-term commitment to the Indian market.”

Congratulating Alibaba Foundation on expanding its roadmap in India, Honorable Lt. Governor of Puducherry and Magsaysay Award Winner, Dr. Kiran Bedi, in a video message said, “It is a privilege for me to be invited to this platform. It is just the right time for Alibaba Foundation to take steps in this direction, as it is in line with the vision of our Prime Minister – to spread digital literacy among one and all – especially the rural and underprivileged.”

Ms Atishi Marlena, National Executive Advisor to Deputy CM, Govt of NCT of Delhi and Member, Political Affairs Committee, Aam Aadmi Party said, “Education is the cornerstone on which everything else in the society is based. I feel heartened that philanthropy in education is seeing corporate interest and companies such as Alibaba, who have tremendous clout, are pitching in. I envision a bright future for India through the upliftment of this sector.”

The Alibaba Foundation initiated the ‘9.5 Philanthropy Week’ in 2017, calling on members of society to spend 3 hours getting involved in philanthropic activities, with the belief that “Everyone Participates for a Better Future”. Besides organizing and funding charity programs, the Alibaba Foundation uses Alibaba’s technological advantages to help and empower NGOs to grow faster from all dimensions including data, product, and operation. It also utilizes the characteristics of the internet to make philanthropy more scientific and effective.

Bollywood Actor Richa Chadha, delivering the Keynote Address on “The Power of Small” said, “There is nothing more empowering than education and access to information in the world today. I am delighted that companies like Alibaba and UCWeb are paying attention to this aspect and are encouraging each one of us to contribute to this cause.” Richa has been a part of UNICEF’s GoBlue Campaign that urges society to provide kids a secure environment for education.

Alibaba Group started its philanthropy initiative ‘Mission Million Books’ in 2016 with the aim to donate 1 million books to underprivileged schools and colleges across India to help educate and empower the country’s children and youth, in sync with Indian government’s policy on education. Till date, over 9 lakh books have already been collected and close to 7.5 lakh donated, benefiting close to 2.5 million students from more than 2500 education institutes in India.

UCWeb, using its user influence and brand reputation in the Indian market, has also launched a series of philanthropic projects, ranging from education and children protection to women empowerment in the county. One such initiative is the UC Shiksha campaign, a user-powered online-to-offline book donation program, which has drawn the participation of millions of users. So far, more than 1 lakh books have been donated since the launch of the program, benefiting over 3 lakh children. At the 2019 forum, UC also launched the ‘50K Book Challenge’ – a plan to further donate 50,000 books in a span of 10 days. UC is planning to expand the reach and depth of these projects to help more children in need in a more comprehensive way.

UC has transformed from a browser tool to a content platform and has built a content ecosystem to provide users with a variety of instant and high-quality content. The transformation is based on UC’s insights towards change in need of local users. UC has introduced advanced content production relationships- working with key media and We-media in an innovative model to provide users with more valuable content. As of now, there are around 120,000 registered accounts on UC We-media platform in India, and more than 700 media organisations and groups are in close content collaboration with UC. UC Browser owns more than 20 channels that cover entertainment, sports, fashion, celebrities and various other categories of content in 15 key languages for Indian users.

 About Alibaba FoundationIn 2011, Alibaba Group established the Alibaba Foundation, a private fund that has earmarked 0.3% of Alibaba Group’s annual revenue to fund efforts designed to support environmental protection in China and helping the disadvantaged. In the fiscal year 2018, Alibaba Group and the Alibaba Foundation made approximately RMB230 million (US$37 million) in donations. About UCUC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at

InterraIT in collaboration with the District Administration, Gautam Buddh Nagar launches POSH Training Program

nterraIT along with the District Administration, Gautam Buddh Nagar has launched the Prevention of Sexual Harassment (POSH) training program.

The aim of the training is to provide awareness about the POSH Act to the corporate citizens of Gautam Buddh Nagar district. The training has been designed to address most of the vital issues related to corporate sexual harassment and its preventive measures. With the help of real life case studies, videos and other training materials; experts shared their views on how to handle complicated scenarios within corporate environments in the most effective way.

Recently, InterraIT and B.N. Singh, DM, Gautam Buddh Nagar has recently signed a MOU to develop a website and an app where complaints concerning sexual harassment can be filed online. In addition to this InterraIT will aim to organize these POSH training programs free of cost. All these initiatives come under the purview of InterraIT’s CSR activities.

Speaking on the occasion, Mr. Asoke K Laha, President and CEO, Interra Information Technologies said, “We are delighted to partner with Gautam Buddh Nagar District Administration. Our mission is to help spread awareness on how to prevent sexual harassment at workplace. We want workplaces to be a safe and secure environment for all.”

B.N Singh, DM, Gautam Buddh Nagar said, “In view of the safety of women, an app and a website will be launched by August 15 this year. This is surely a very good step for women. Such training workshops will be organized every month so that more awareness can be spread among the people.

According to InterraIT’s Joint Managing Director Swati De, “Women should be aware about all the laws so that they can lead their life respectfully. We will launch the app and website by August 15 after which it will be easier for women to file complaints against sexual harassment at work place. The complaint will be then transferred directly to the complainant’s institution. In any company where more than 10 people work, there has to be an Internal Compliment Committee (ICC), which is mandatory in every company. This app will be the first of its kind in India.”


Life is Good with LG

Social responsibility has become increasingly important to companies over the last few years. Whether it’s by empowering people, helping the environment, or providing products and services that focus on welfare of the citizens, most of the companies are now incorporating social responsibility into their overall business strategy.

Being socially responsible, a company can also bolster its image and build itself as a trustworthy brand. The public perception of a company is extremely critical to a consumer. By projecting a positive image, a company can make a name for itself for not only being financially profitable, but socially conscious as well. When companies are involved in the welfare of the community, they stand out from the competition. In fact, multiple research studies indicate that consumers trust brands that do CSR more.

Moreover, brand salience plays a vital role, in the influence of CSR initiatives on consumer loyalty. The consumers prefer doing business with a brand they can trust. Some consumers are also willing to pay more for a product if they know a portion of the profit is going to worthy cause.

Social responsibility also empowers most of the employees of a company to leverage the corporate resources at their disposal to do good for the society. In fact, it helps in boosting the morale of employees; this, in turn, does wonders in increasing their productivity. Also, knowing that their products and services are helping with a social cause creates a sense of pride and that shows in their relationships with customers.

LG Electronics has always been a brand with a difference. It has been a frontrunner at providing products and services that bring its core philosophy of Life’s Good to millions of consumers over the past 22 years. Putting the Customer at the Heart of the Business, the company has been awarded as the ‘Most Trusted brand’ in consumer Electronics for 2019.

The initiatives taken by LG showcase their deep commitment and care for the Indian society. Through such initiatives, they hope to bring a positive change in the society. LG has always taken a lead in initiating unique means of connecting with consumers and giving back to the society in which it operates.

Kar Salaam was one such initiative wherein LG bought together the Indian citizens to express their gratitude to the soldiers by writing their wishes on the microsite and on the sticky notes and paste the notes on the billboards put up at the LG retail shops across India.

With an aim to convey its story about its efforts in building a healthy nation, LG provided better and modern amenities to pilgrims of the Kumbh Mela. The company installed water purifiers and washing machines at the location and also distributed bands called “Suraksha Dhaga” which helped pilgrims to locate their dear ones in case they lose them in the surging crowd.

Other initiatives include, “KareinRoshni” that invited the whole nation to come forward and pledge to donate their eyes for this noble cause; #HungerFreeIndia, dedicated to help eradicate Food Wastage in India and a Mega blood Donation drive Pan India devoted to the nation.

The above initiatives have further strengthened LG’s essence of ‘Life’s Good’ and showcased brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is a proud leader in such gestures of care.

About LG Electronics India Pvt Ltd                                                                                         

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

LG Electronics to organize “Blood Donation Drive” across the country

 Spread a feeling of Life’s Good amongst the citizens

– CSR Initiative, Across India, 47 cities on 11th May’19

  On occasion of LG Electronic India’s 22nd anniversary, the company is extending its commitment towards the nation by organizing a mega blood donation drive across 47 cities, on Saturday, May 11, 2019. The CSR initiative to be led in association with National Blood Transfusion Council (NBTC), Ministry of Health & Family Welfare (Govt. of India). With an aim to generate awareness of the need for regular blood donation, organizations like Army Command hospitals, Red Cross Society of India, Rotary Club and Government hospitals are blood bank partners for this initiative.

In addition to setting blood donation camps across country, this initiative also aims in spreading the awareness about donating blood. LG rolls out this initiative through radio and digital media and have on-ground activations at LG stores inviting Indian citizens to donate blood and become a proud life savior.

Commenting on this initiative, Mr. Umesh Dhal, Director & Chief Relationship Officer-LG Electronics India said, “The most valuable gift a human can give to another is Blood. We can create blood relation with other fellow citizens and build strong bond with nation, this gesture will make us proud life saviors. This can bring real strength to our nation”

This initiative further strengthens LG’s core essence of ‘Life’s Good’ and showcases brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is a proud leader in such gestures of care.

Let’s come together for this cause #bondwithnation.

NASSCOM Foundation hosted India’s largest Technology industry specific CSR conference- The CSR Leadership Conference (CLC) 2019 Advocates for Collaboration for Social Change at the CSR Leadership Conference held in partnership with ICICI Foundation

 NASSCOM Foundation today, hosted India’s largest Technology industry specific CSR Conference – The CSR Leadership Conference (CLC) 2019 in New Delhi in partnership in with ICICI Foundation.

The event brought over 300 delegates including CXOs, CSR Heads of the top most companies from across the industry, NGO Leads from all over India, Government officials, Tech4Good champions, social innovators under one roof to encourage the use of new-age technologies to solve the social development issues at the grassroots.

Ashok Pamidi, CEO, NASSCOM Foundation said, “With Industry Revolution 4.0 technologies, we are at the threshold of what could be history in the making. Human Centred Innovations aim to engineer and use new technologies such as Artificial Intelligence, Machine Learning, Blockchain, Robotics etc. so as to address various day-to-day problems and needs of common people while helping improve the social fabric of the country. This conference aims at the discussing opportunities and challenges of these technologies apart from addressing the present implementation needs.

The industry leaders including Keshav Murugesh, Chairman, NASSCOM and CEO, WNS Global, Debjani Ghosh, President, NASSCOM, P. Balaji, Chief Regulatory & Corporate Affairs Officer, Vodafone Idea Limited, Som Satsangi, Managing Director, Hewlett Packard Enterprise, India, Mohit Thukral, Founder & Managing Partner, Vivtera, Vinod Sood, Managing Director, Hughes Systique Corporation shared their views on how technology could create a sustained and scalable impact through CSR.

The Conference also provided a viewpoint on why continuous learning is a requirement to sustain in today’s world with eminent speakers like Amit Aggarwal, CEO, SSC NASSCOM, George Mattackal, President, Asia Pacific Global Delivery Centers of Excellence, CGI, Dr. Vimal Dimri, Deputy Director, Training and Technical Education & Secretary, State Council of Vocational Training, Delhi Government, Bhavna Chopra Srikrishna, Director, EY, Harlina Sodhi, Co-Founder, BelieveInYourself and Nishchae Suri, President – India, South East Asia & Middle East, EdCast providing an insight into the future of skills.

The CLC further focused on how technology could be used to create impact across social development challenges like STEM education and Healthcare. It also looked into the issue of how people and children can remain safe in the digital world.

Impact stories were also shared with the beneficiaries talking first-hand to all delegates about how various CSR interventions were able to make their lives better.

The CSR Leadership Conference did not just limit itself to discussing new technologies for social good, but went a step further by demonstrating some innovative solutions.