16 Days of Activism against Gender-Based Violence kicked off by Delhi and Haryana Police

Son Rise, the national award winning film screened for sensitization on gender violence

The annual 16 days of Activism against gender-based violence was flagged off today by the Haryana Police and the Delhi Police with the screening of the National Award winning film ‘Son Rise’ for more than 10,000 police officers at the Haryana Police Academy and the Delhi Police Training Center.

The 16 days of Activism against gender-based violence is an annual international campaign that started on November 25, the International Day for the Elimination of Violence against Women, and runs till December 10, Human Rights Day.

The multi award winning documentary ‘SON RISE’ by National Award winning filmmaker, Vibha Bakshi, was screened to all the Police officers to sensitize them on gender-based violence.

‘SON RISE’ is a powerful gender rights film set in Haryana, a strong Patriarchal society. In this unlikeliest place, the filmmaker finds ordinary men taking on the extraordinary fight to change the narrative on gender inequality and gender justice.

Shri Muhammad Akil, IPS, Commissioner of Police, Gurugram, Shri Shrikant Jadhav IPS Additional Director General of Police (ADGP)- Director Haryana Police Academy (HPA), Shri Sunil Garg IPS, Special Commissioner of Police (CP) – Training, Delhi Police and Smt. Suman Nalwa, Deputy Commissioner of Police (DCP) training and principal of Police Training School, addressed their respective officers before the screening of the film.

Nishtha Satyam, Deputy Country Representative, India, Bhutan, Maldives and Sri Lanka of UN Women said, “Nothing gets to the heart the way cinema does. SON RISE is ‘Magic’ since it brings out not only voices of discrimination but of courage, of sheer strength. I am so confident that Son Rise will lay the emergency exit for gender issues that our country faces. We, at UN Women are privileged and honored to partner with Vibha Bakshi on her film SON RISE.”

Commenting on this powerful kickoff, Vibha Bakshi, National Award Winning filmmaker and Honorary Doctorate said, “I would like to thank the leaders of the Police Force for kicking off  16 days of Activism with our film SON RISE. The Police is the most important and largest touch point for our society and this huge initiative to gender sensitize the Police on gender crimes will magnify the impact towards ending gender violence.”

Alibaba’s Philanthropy Arm Hosts 2nd Philanthropy Forum in India to Support Education

    Browser unit UCWeb to launch a responsible content ecosystem to narrow the digital divide

  Alibaba Group’s UCWeb, on behalf of its philanthropic arm Alibaba Foundation, hosted the second Philanthropy Forum in India today in a bid to drive universal education in the country. Initiatives announced in the forum include the establishment of “Internet plus Philanthropy Model” by UCWeb, Alibaba’s browser unit, which aims to create a responsible content ecosystem that helps narrow the digital divide, create jobs and alleviate poverty in India. UC Browser is the world’s No.1 third-party mobile browser with 1.1 billion user downloads worldwide (excluding China) with half of its global installs from India.

The New Delhi forum, part of Alibaba Foundation’s 9.5 Philanthropy Conference 2019 held in Hangzhou, China today, focuses on education in India and how the internet can be leveraged to empower everyone by giving them equal opportunities for an education.

Hosted by Indian Actor and Author Tisca Chopra, the forum brought together many outstanding speakers from the global welfare, business and social domains including Ms Atishi Marlena, National Executive Advisor to Deputy CM, Govt of NCT of Delhi, Actor Richa Chadha and UNICEF Representative Lalita Sachdeva, amongst others.

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Addressing the conference, Mr Huaiyuan Yang, Vice President of UCWeb Global Business said, “In line with Jack Ma’s belief that ‘to earn respect, we have to do good for the world’, Alibaba is the world’s first Internet Company that integrates philanthropy into its core strategy. In accordance to this UC is initiating the concept of “Internet plus Philanthropy” – a transparent and effective model that will use the power of the Internet to mobilize all to participate in a good cause. We aim to construct a responsible content ecosystem using internet technologies to pass on information and knowledge and narrow the digital gap as part of our long-term commitment to the Indian market.”

Congratulating Alibaba Foundation on expanding its roadmap in India, Honorable Lt. Governor of Puducherry and Magsaysay Award Winner, Dr. Kiran Bedi, in a video message said, “It is a privilege for me to be invited to this platform. It is just the right time for Alibaba Foundation to take steps in this direction, as it is in line with the vision of our Prime Minister – to spread digital literacy among one and all – especially the rural and underprivileged.”

Ms Atishi Marlena, National Executive Advisor to Deputy CM, Govt of NCT of Delhi and Member, Political Affairs Committee, Aam Aadmi Party said, “Education is the cornerstone on which everything else in the society is based. I feel heartened that philanthropy in education is seeing corporate interest and companies such as Alibaba, who have tremendous clout, are pitching in. I envision a bright future for India through the upliftment of this sector.”

The Alibaba Foundation initiated the ‘9.5 Philanthropy Week’ in 2017, calling on members of society to spend 3 hours getting involved in philanthropic activities, with the belief that “Everyone Participates for a Better Future”. Besides organizing and funding charity programs, the Alibaba Foundation uses Alibaba’s technological advantages to help and empower NGOs to grow faster from all dimensions including data, product, and operation. It also utilizes the characteristics of the internet to make philanthropy more scientific and effective.

Bollywood Actor Richa Chadha, delivering the Keynote Address on “The Power of Small” said, “There is nothing more empowering than education and access to information in the world today. I am delighted that companies like Alibaba and UCWeb are paying attention to this aspect and are encouraging each one of us to contribute to this cause.” Richa has been a part of UNICEF’s GoBlue Campaign that urges society to provide kids a secure environment for education.

Alibaba Group started its philanthropy initiative ‘Mission Million Books’ in 2016 with the aim to donate 1 million books to underprivileged schools and colleges across India to help educate and empower the country’s children and youth, in sync with Indian government’s policy on education. Till date, over 9 lakh books have already been collected and close to 7.5 lakh donated, benefiting close to 2.5 million students from more than 2500 education institutes in India.

UCWeb, using its user influence and brand reputation in the Indian market, has also launched a series of philanthropic projects, ranging from education and children protection to women empowerment in the county. One such initiative is the UC Shiksha campaign, a user-powered online-to-offline book donation program, which has drawn the participation of millions of users. So far, more than 1 lakh books have been donated since the launch of the program, benefiting over 3 lakh children. At the 2019 forum, UC also launched the ‘50K Book Challenge’ – a plan to further donate 50,000 books in a span of 10 days. UC is planning to expand the reach and depth of these projects to help more children in need in a more comprehensive way.

UC has transformed from a browser tool to a content platform and has built a content ecosystem to provide users with a variety of instant and high-quality content. The transformation is based on UC’s insights towards change in need of local users. UC has introduced advanced content production relationships- working with key media and We-media in an innovative model to provide users with more valuable content. As of now, there are around 120,000 registered accounts on UC We-media platform in India, and more than 700 media organisations and groups are in close content collaboration with UC. UC Browser owns more than 20 channels that cover entertainment, sports, fashion, celebrities and various other categories of content in 15 key languages for Indian users.

 About Alibaba FoundationIn 2011, Alibaba Group established the Alibaba Foundation, a private fund that has earmarked 0.3% of Alibaba Group’s annual revenue to fund efforts designed to support environmental protection in China and helping the disadvantaged. In the fiscal year 2018, Alibaba Group and the Alibaba Foundation made approximately RMB230 million (US$37 million) in donations. About UCUC, a business within Alibaba Innovation Initiatives Business Group, is a leading provider of mobile internet software and services. The international product portfolio of UC includes content distribution platform UC Browser, UC Browser Turbo, UC Browser Mini, and UC Ads for mobile marketing. UC Browser is the No. 1 third-party mobile browser in the world, as per StatCounter. It has reached 430 million Monthly Active Users globally. Additional information about UC and its products, can be found at www.ucweb.com

InterraIT in collaboration with the District Administration, Gautam Buddh Nagar launches POSH Training Program

nterraIT along with the District Administration, Gautam Buddh Nagar has launched the Prevention of Sexual Harassment (POSH) training program.

The aim of the training is to provide awareness about the POSH Act to the corporate citizens of Gautam Buddh Nagar district. The training has been designed to address most of the vital issues related to corporate sexual harassment and its preventive measures. With the help of real life case studies, videos and other training materials; experts shared their views on how to handle complicated scenarios within corporate environments in the most effective way.

Recently, InterraIT and B.N. Singh, DM, Gautam Buddh Nagar has recently signed a MOU to develop a website and an app where complaints concerning sexual harassment can be filed online. In addition to this InterraIT will aim to organize these POSH training programs free of cost. All these initiatives come under the purview of InterraIT’s CSR activities.

Speaking on the occasion, Mr. Asoke K Laha, President and CEO, Interra Information Technologies said, “We are delighted to partner with Gautam Buddh Nagar District Administration. Our mission is to help spread awareness on how to prevent sexual harassment at workplace. We want workplaces to be a safe and secure environment for all.”

B.N Singh, DM, Gautam Buddh Nagar said, “In view of the safety of women, an app and a website will be launched by August 15 this year. This is surely a very good step for women. Such training workshops will be organized every month so that more awareness can be spread among the people.

According to InterraIT’s Joint Managing Director Swati De, “Women should be aware about all the laws so that they can lead their life respectfully. We will launch the app and website by August 15 after which it will be easier for women to file complaints against sexual harassment at work place. The complaint will be then transferred directly to the complainant’s institution. In any company where more than 10 people work, there has to be an Internal Compliment Committee (ICC), which is mandatory in every company. This app will be the first of its kind in India.”

 

Life is Good with LG

Social responsibility has become increasingly important to companies over the last few years. Whether it’s by empowering people, helping the environment, or providing products and services that focus on welfare of the citizens, most of the companies are now incorporating social responsibility into their overall business strategy.

Being socially responsible, a company can also bolster its image and build itself as a trustworthy brand. The public perception of a company is extremely critical to a consumer. By projecting a positive image, a company can make a name for itself for not only being financially profitable, but socially conscious as well. When companies are involved in the welfare of the community, they stand out from the competition. In fact, multiple research studies indicate that consumers trust brands that do CSR more.

Moreover, brand salience plays a vital role, in the influence of CSR initiatives on consumer loyalty. The consumers prefer doing business with a brand they can trust. Some consumers are also willing to pay more for a product if they know a portion of the profit is going to worthy cause.

Social responsibility also empowers most of the employees of a company to leverage the corporate resources at their disposal to do good for the society. In fact, it helps in boosting the morale of employees; this, in turn, does wonders in increasing their productivity. Also, knowing that their products and services are helping with a social cause creates a sense of pride and that shows in their relationships with customers.

LG Electronics has always been a brand with a difference. It has been a frontrunner at providing products and services that bring its core philosophy of Life’s Good to millions of consumers over the past 22 years. Putting the Customer at the Heart of the Business, the company has been awarded as the ‘Most Trusted brand’ in consumer Electronics for 2019.

The initiatives taken by LG showcase their deep commitment and care for the Indian society. Through such initiatives, they hope to bring a positive change in the society. LG has always taken a lead in initiating unique means of connecting with consumers and giving back to the society in which it operates.

Kar Salaam was one such initiative wherein LG bought together the Indian citizens to express their gratitude to the soldiers by writing their wishes on the microsite and on the sticky notes and paste the notes on the billboards put up at the LG retail shops across India.

With an aim to convey its story about its efforts in building a healthy nation, LG provided better and modern amenities to pilgrims of the Kumbh Mela. The company installed water purifiers and washing machines at the location and also distributed bands called “Suraksha Dhaga” which helped pilgrims to locate their dear ones in case they lose them in the surging crowd.

Other initiatives include, “KareinRoshni” that invited the whole nation to come forward and pledge to donate their eyes for this noble cause; #HungerFreeIndia, dedicated to help eradicate Food Wastage in India and a Mega blood Donation drive Pan India devoted to the nation.

The above initiatives have further strengthened LG’s essence of ‘Life’s Good’ and showcased brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is a proud leader in such gestures of care.

About LG Electronics India Pvt Ltd                                                                                         

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, HVAC, IT hardware and mobile communications space. In India, LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL’s manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfield facility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, air conditioners, commercial air conditioning systems, washing machines, refrigerators, and monitors.

LG Electronics to organize “Blood Donation Drive” across the country

 Spread a feeling of Life’s Good amongst the citizens

– CSR Initiative, Across India, 47 cities on 11th May’19

  On occasion of LG Electronic India’s 22nd anniversary, the company is extending its commitment towards the nation by organizing a mega blood donation drive across 47 cities, on Saturday, May 11, 2019. The CSR initiative to be led in association with National Blood Transfusion Council (NBTC), Ministry of Health & Family Welfare (Govt. of India). With an aim to generate awareness of the need for regular blood donation, organizations like Army Command hospitals, Red Cross Society of India, Rotary Club and Government hospitals are blood bank partners for this initiative.

In addition to setting blood donation camps across country, this initiative also aims in spreading the awareness about donating blood. LG rolls out this initiative through radio and digital media and have on-ground activations at LG stores inviting Indian citizens to donate blood and become a proud life savior.

Commenting on this initiative, Mr. Umesh Dhal, Director & Chief Relationship Officer-LG Electronics India said, “The most valuable gift a human can give to another is Blood. We can create blood relation with other fellow citizens and build strong bond with nation, this gesture will make us proud life saviors. This can bring real strength to our nation”

This initiative further strengthens LG’s core essence of ‘Life’s Good’ and showcases brilliantly how the brand wants to reach out to those who are in need of such assistance. It allows individuals to witness the power in their hands and how collaborative efforts can help transform lives. LG is a proud leader in such gestures of care.

Let’s come together for this cause #bondwithnation.

NASSCOM Foundation hosted India’s largest Technology industry specific CSR conference- The CSR Leadership Conference (CLC) 2019 Advocates for Collaboration for Social Change at the CSR Leadership Conference held in partnership with ICICI Foundation

 NASSCOM Foundation today, hosted India’s largest Technology industry specific CSR Conference – The CSR Leadership Conference (CLC) 2019 in New Delhi in partnership in with ICICI Foundation.

The event brought over 300 delegates including CXOs, CSR Heads of the top most companies from across the industry, NGO Leads from all over India, Government officials, Tech4Good champions, social innovators under one roof to encourage the use of new-age technologies to solve the social development issues at the grassroots.

Ashok Pamidi, CEO, NASSCOM Foundation said, “With Industry Revolution 4.0 technologies, we are at the threshold of what could be history in the making. Human Centred Innovations aim to engineer and use new technologies such as Artificial Intelligence, Machine Learning, Blockchain, Robotics etc. so as to address various day-to-day problems and needs of common people while helping improve the social fabric of the country. This conference aims at the discussing opportunities and challenges of these technologies apart from addressing the present implementation needs.

The industry leaders including Keshav Murugesh, Chairman, NASSCOM and CEO, WNS Global, Debjani Ghosh, President, NASSCOM, P. Balaji, Chief Regulatory & Corporate Affairs Officer, Vodafone Idea Limited, Som Satsangi, Managing Director, Hewlett Packard Enterprise, India, Mohit Thukral, Founder & Managing Partner, Vivtera, Vinod Sood, Managing Director, Hughes Systique Corporation shared their views on how technology could create a sustained and scalable impact through CSR.

The Conference also provided a viewpoint on why continuous learning is a requirement to sustain in today’s world with eminent speakers like Amit Aggarwal, CEO, SSC NASSCOM, George Mattackal, President, Asia Pacific Global Delivery Centers of Excellence, CGI, Dr. Vimal Dimri, Deputy Director, Training and Technical Education & Secretary, State Council of Vocational Training, Delhi Government, Bhavna Chopra Srikrishna, Director, EY, Harlina Sodhi, Co-Founder, BelieveInYourself and Nishchae Suri, President – India, South East Asia & Middle East, EdCast providing an insight into the future of skills.

The CLC further focused on how technology could be used to create impact across social development challenges like STEM education and Healthcare. It also looked into the issue of how people and children can remain safe in the digital world.

Impact stories were also shared with the beneficiaries talking first-hand to all delegates about how various CSR interventions were able to make their lives better.

The CSR Leadership Conference did not just limit itself to discussing new technologies for social good, but went a step further by demonstrating some innovative solutions.

Vedanta sets up 500th Nand Ghar; Reaches out to over 17,000 children

 Proposed investment of Rs 800 crore in setting up 4,000 Nand Ghar

  • Inaugurated 500th Nand Ghar in Jaipur district

 

Vedanta Group, diversified Natural Resources Company, today announced the inauguration of the 500th Nand Ghar at Chaksu Block in Jaipur and has reached out to more than 17,000 children and 15,000 women, through this programme, aimed to lead the way for early childhood development in Rajasthan, Uttar Pradesh and Madhya Pradesh.Vedanta has planned an outlay of Rs 800 crore for setting up 4,000 nand ghars across India over next few years.

In line with Hon’ble Prime Minister’s vision of Beti Bachao, Beti Padhao, National Nutrition Mission, Swachh Bharat, Women Skill Development, Digital Literacy and Improving Maternal and Child Health, this initiative intends to create a “Model Anganwadi”, not only in terms of infrastructure or services, but also how the community interacts and engages with this critical resource on-ground.

Speaking on the occasion, Anil Agarwal, Founder and Chairman, Vedanta Group, said, “We strongly believe that a nation can only progress by investing in the future of women and children. In line with this ideology, Vedanta Group in collaboration with the Ministry of Women and Child Development, Government of India is creating 4,000 Nand Ghars across 11 states, which would eventually lead to the transformation of 14 lakh Anganwadis, thus impacting 8.5 Crore children and 2 Crore women.”

He further added, “Our primary focus is to start at the grass root level with the holistic development of children and women, who form the future of our nation. The project addresses issues relating to pre-primary education, health care, nutrition for children, and economic empowerment for women in rural India”.

Paving way for a better India, the Nand Ghar program aims to further impact 4 lakh community members, every year, by making use of Nand Ghars as community resource centers. Through these 500 Nand Ghars, Vedanta is committed to ensuring a better future for children and women.

The Nand Ghars are equipped with a bright, colorful classroom, a safe playground, e-learning, provision for nutritious meals, solar panels and mobile healthcare vans to ensure welfare and progress to not just the children and women but the community too. They are also equipped with clean toilets to ensure safe sanitation and inculcation of good hygiene practices from an early age.

The core services provided at Nand Ghars are early childhood education and nutritious meals for children, skill development training for women and primary healthcare through mobile health vans for the entire community. In addition to this, nutritious meals are provided to over 11,000 children every day. Aside, over 15,000 community members are benefitted by the more than 20 health services provided through mobile health vans.

In the latter part of the day, Nand Ghar is utilized as a center of skill development for women of the community. They are trained to develop business acumen along with learning trades for income generation. More than 8,000 women have been covered through the program, leading to an average incremental income of INR 3,510 per month. They are also provided with micro credit for starting their own business.

In a short span of 2 years, the program, in line with Mr. Agarwal’s  pledge to give back 75% of his wealth to the society, has showcased its commitment towards the women and children of India by constructing 500 Nand Ghars across Rajasthan, Uttar Pradesh and Madhya Pradesh.

The Nand Ghar initiative not only aims to create a demonstration of an integrated service delivery model, which addresses some of the core challenges of government’s flagship Integrated Child Development Services program (ICDS), but also tries to showcase this at a large scale and geographic diversity.

THINKING OUT OF THE BOX, LG INDIA TURNS EMPTY BOX INTO TOOLS FOR EDUCATION

LG India, known for ‘innovation for a better life’ on Global Recycling Day, March 18, 2019 introduced an Innovative Reusable Tool for Education. The idea is to enable LG buyers to support elementary education in India with the innovative LG BOXSLATE programme.

LG BOXSLATE is a unique slate made out of empty LG packaging cartons. Through this initiative, LG India is encouraging its buyers to donate the empty LG cartons after the product installation. The cartons are then collected from the customers, printed and cut into multiples slates. Recreating a simple elementary education tool. The idea came out from the observation that elementary education in many schools in rural India is still through chalks and slates. While many children still write on floors, there are those who do not even have enough sustainable tools to write. LG BOX SLATE has been designed to reduce this glaring social inequality and to enable such children with basic tools to write.

In the first phase of this initiative, LG India has tied up with SHARE, an NGO rooted and actively working in the field of education. “The children were happy and began writing immediately out of excitement and curiosity”,shared Voluntary Worker and Teacher, of  rural school in Uttar Pradesh.

Edm- website

FedEx Volunteers Give Back to the Local Community with Habitat for Humanity in India

 FedEx Express (FedEx), a subsidiary of FedEx Corp. (NYSE: FDX) and the world’s largest express transportation company, recently collaborated with Habitat for Humanity India a housing nonprofit organization, to deliver a positive change in local communities.

FedEx volunteers participated in a variety of service projects including painting of houses and a government school for the underserved communities of the country. More than 150 volunteers participated across Bengaluru, Chennai, Delhi, Hyderabad, and Kolkata.

The activity is part of the FedEx Cares global charitable giving program, where FedEx team members from around the world volunteer their time and talents to support local communities.  FedEx is investing $200 million in more than 200 communities by 2020 to create opportunities and deliver positive change around the world.

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About FedEx Express

FedEx Express is the world’s largest express transportation company, providing fast and reliable delivery to more than 220 countries and territories.  FedEx Express uses a global air-and-ground network to speed delivery of time-sensitive shipments, by a definite time and date with a money-back guarantee.

About FedEx Corp.

FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $69 billion, the company offers integrated business solutions through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 450,000 team members to remain focused on safety, the highest ethical and professional standards and the needs of their customers and communities. To learn more about how FedEx connects people and possibilities around the world, please visit about.fedex.com.

About Habitat for Humanity India

Driven by the vision that everyone needs a decent place to live, Habitat for Humanity began in 1976 as a grassroots effort. The housing organization has since grown to become a leading global nonprofit working in more than 70 countries. In India since 1983, Habitat for Humanity has supported more than 2.1 million people to build or improve a place they can call home. Through financial support, volunteering or adding a voice to support affordable housing, everyone can help families achieve the strength, stability and self-reliance they need to build better lives for themselves. Through shelter, we empower. To learn more, donate or volunteer, visit www.habitatindia.org

UC Browser – CSR initiatives in India

UC, a business within Alibaba Digital Media and Entertainment Group, with a strong presence in India for close to 8 years has been using its user influence and brand reputation in the Indian market to bridge the Digital Divide through its corporate vision.

UC has launched a series of philanthropic projects – ranging from education and child protection to women empowerment aimed at disrupting the philanthropy landscape with game changing technology and partnerships, facilitating a direct connection between donors and charities.

  • UC recently unveiled the UC Charity Channel for local charitable content. The channel aims to increase users’ awareness on social issues in India and to nurture empathy by news-feeding the philanthropic content. Partners for the UC Charity Channels including: CRY, Pratham Books, KSCF, Room to Read, Break the Silence, Snehalaya, Abha Singh, Teach for India, Nanhi Kali etc.
  • UC has also initiated an online program SheDeservesToKnow as a part of its Women’s Channel. Well-known Bollywood celebrity KanganaRanaut, Winners of UC Miss Cricket including Nishi Singh, Pari Sharma, Aishwarya Singh and other representatives of women charity organizations share knowledge that every woman should know to empower themselves
  • UC also announced a collaboration with Paytm, India’s leading e-commerce payment system and digital wallet company, to extend outreach for its philanthropic initiatives

Other CSR initiatives in India

o   Mission Million Books (MMB):  A pan-India social initiative aimed at providing underserved children and youth with access to quality educational material for their growth. The movesupports Indian government’s efforts to enable access to quality education for all. Initiated in mid-2016, the project seeks to donate 1 million books to schools and colleges in India, to help students in their journey for education. Alibaba Group, in association with Ratna Nidhi Charitable Trust, works with its partners to secure books through donations from across the country, subsequently providing them to unprivileged schools and colleges for free

o   UC Shiksha-Book Donation: UChas launched UC Shiksha – Book for India’s future initiative, with an aim to contribute towards the education of children by donating books to the needy children in India. In collaboration with two NGOs, the campaign has finished its first phase and donated 10 thousand books so far

o   UC Read Together: KOLs, leader of Child Rights and You (CRY), Nobel Peace Prize Winner Kailash Satyarthi and other eminent names are invited to read books for Children.  Video of their story book reading is published on UC Browser App and its social media to raise awareness about children education

o   Anti-Child Labour Campaign: June 12th marks the international Anti Child Labour Day. UC joined hands with Indian Charity group KSCF (the founder is a Nobel Prize Laureate and a creator of Anti Child Labour Day), and initiated the #SafeChildhoodSafeIndia campaign